武汉“蒜鸟”上新和平精英游戏皮肤
Wuhan’s “Suan Niao” Debuts as New Skin in Game for Peace
最低380点券可拥有套装 一经推出便吸引不少玩家关注
Suit Available from 380 Points Draws Strong Player Interest at Launch
楚天都市报极目新闻记者 张秀娟
Jimu News Reporter: Zhang Xiujuan
翻译：杨珂 尹莹 温芷晗（湖北大学）
Translators: Yang Ke, Yin Ying, Wen Zhihan (Hubei University)
近日，武汉“蒜鸟”玩偶形象被应用到国民级手游《和平精英》中，全新萌系的皮肤“绒绒蒜鸟”正式上线。其软萌可爱的造型搭配，一经推出便吸引不少玩家关注。
Recently, the “Suan Niao” plush toy character from Wuhan has been adapted for the nation-hit mobile game Game for Peace, marking the official launch of its brand-new skin “Fluffy Suan Niao”. Its soft, adorable look has caught the eye of numerous players upon its release.
这款主打“万事蒜鸟，开心就好”谐音梗的皮肤，包含头套、衣服、鞋履3大部件，同时兼顾男女角色差异化设计，成为游戏与地方文创跨界融合的又一鲜活案例。
Centered around the slogan “Everything goes Suan-Niao, just stay happy”, a riff on a Wuhan dialect catchphrase “Suan Niao”, meaning “never mind”, the skin set consists of three major components: headgear, outfit and footwear. It features gender-specific designs for in-game characters, serving as another vivid crossover between video games and local cultural creativity.
和平精英上新“绒绒蒜鸟”皮肤 受访单位供图
Game for Peace rolls out the new “Fluffy Suan Niao” skin/Image courtesy of the interviewee
皮肤兼顾可爱与作战需求
Balance between aesthetics and practicality
“女性角色的皮肤整体以粉白为主色调，看着特别可爱。”玩家琦子告诉记者，自己去武汉旅游的时候，就特别喜欢“蒜鸟”这个IP，没想到游戏中也能看到。只见游戏皮肤的视觉核心是圆滚滚的蒜鸟毛绒头套，圆润的圆眼、浅粉色腮红搭配短小鸟喙。值得一提的是，头套做了轻量化收窄优化，相比常规大头皮肤，实战视野遮挡范围更小，兼顾可爱外观与作战需求。
“The female-character skin adopts pink and white as its main tones, which looks super adorable,” player Qizi told reporters. She noted that she was particularly fond of the “Suan Niao” IP during her trip to Wuhan and never expected to see it appear in the game. Featuring a plush, chubby Suan-Niao hood, the skin comes with round eyes, pale-pink blush and a short beak. Notably, the hood has been optimized to be lighter and slimmer. Compared with conventional oversized head skins, it blocks less of the player’s field of view during combat, striking a balance between aesthetics and gameplay needs.
在服饰设计上，女装采用宽松泡泡袖+短款花苞裙，裙身布满细碎浅黄绿蒜瓣，袖口、裙摆做毛绒包边，整体软糯甜美；男装为宽松休闲短袖+束脚休闲短裤，风格慵懒随性。配套的鸟爪鞋支持单独拆卸，可搭配各类毛绒鞋等穿搭。同步上线的专属个性动作“蒜苔节拍”，魔性轻快的舞姿趣味十足。
In terms of costume design, the female outfit features puffy loose sleeves paired with a short balloon skirt dotted with tiny pale yellow-green garlic clove patterns, finished with fluffy trim lining the cuffs and hem. The male set consists of baggy casual short sleeves and cuffed casual shorts, delivering a laid-back style. The matching bird-claw footwear can be detached separately and mixed with all kinds of plush shoes for diverse looks. An exclusive emote “Garlic Scape Beat” was launched alongside the suit, boasting catchy, expressive dance moves.
“这次，我们和《和平精英》联名推出的游戏皮肤，设计以‘蒜鸟’为原型。”鄂人文创主理人李芒果告诉极目新闻记者，“腾讯的设计师认为这个IP非常有意思，从很久之前就已经开始同我们接洽。”
“The game skin we co-launched with Game for Peace is modeled after the Suan Niao character,” Li Mangguo, chief operator of E Ren Cultural & Creative Studio, told Jimu News. “Designers from Tencent thought this IP was extremely interesting and reached out to us a long time ago.”
“绒绒蒜鸟”套装于8月3日正式在游戏商城上线。在皮肤获取门槛方面，该套装原价980点券，参与任意对局任务可抵扣600点券，到手仅需380点券。
The “Fluffy Suan Niao” set officially went live in the in-game store on August 3. As for its cost, the suit is priced at 980 Points at full price. Players can deduct 600 Points by completing any match missions, bringing the final cost down to merely 380 Points.
游戏成地方文创破圈新载体
Games Serve as a New Vehicle for Local Cultural-Creative Works to Go Viral
近年来，游戏与地方文创的跨界融合愈发频繁，从单一皮肤联名到场景复刻、线下实景落地，两者的结合不断解锁新玩法，让传统文化、地域文创借助游戏海量年轻用户实现破圈传播。
In recent years, crossovers between video games and local cultural-creative industries have become increasingly frequent. Ranging from simple skin co-branding to scene recreation and offline real-world implementations, such collaborations keep exploring new models. They enable traditional culture and regional cultural-creative products to reach massive young game players and gain wider public influence.
记者梳理发现，在文创元素数字化方面，比如《王者荣耀》曾上线的大乔·白鹤梁神女取材重庆白鹤梁水下博物馆的水文石刻，将水墨碑林、石鱼元素融入技能特效，让千年水文古迹被更多年轻人熟知。
Numerous examples illustrate how cultural-creative elements are being digitized. Honor of Kings, for instance, once released the skin “Da-qiao: the Goddess of White Crane Ridge”. Drawing inspiration from hydrological stone carvings at Chongqing’s Baiheliang Underwater Museum, it integrates ink-wash stele forest and stone-fish motifs into skill special effects, bringing the millennia-old hydrological heritage to more young people.
游戏产品也通过数字项目活化文化遗产。比如，腾讯打造的《数字景德镇》AI小游戏，完整复刻千年制瓷全工序，用AI技术实现瓷器随机窑变创作，助力瓷都申遗传播；《黑神话：悟空》凭借山西古建筑取景热度，带动山西古建文旅热度暴涨，成为文旅赋能的标杆案例。
Video games also revitalize cultural heritage via digital projects. Digital Jingdezhen, an AI-powered mini-game developed by Tencent, faithfully reproduces the complete thousand-year-old porcelain-making procedure. It applies AI technology to generate random kiln-transformation effects for porcelain works, supporting the World Heritage application and publicity for the porcelain capital. Black Myth: Wukong has generated huge popularity for ancient architecture in Shanxi Province thanks to its shooting locations, triggering a boom in local cultural tourism and setting a benchmark case for cultural-tourism empowerment.
在业内人士看来，游戏与地方文创的跨界融合，实现了双向价值赋能。地方文创为游戏提供深厚的文化底蕴，摆脱同质化的娱乐内容；游戏则凭借庞大的年轻用户群体，为文旅、文博带来曝光、客流与衍生消费，实现“文化出圈、商业增收”的双赢。
According to industry professionals, crossover collaboration between games and local cultural-creativity delivers mutual value. Local cultural-creative resources equip games with profound cultural heritage and help them move away from homogenized entertainment content. Leveraging their large young user base, games bring exposure, visitor flows and derivative consumption to cultural tourism and museum sectors, achieving a win-win result of “expanded cultural influence and increased commercial returns”.