A grilled fish restaurant owner in a small town in Chengdu bypasses big ad agencies, opting to pay local street sweepers 100 RMB each just to say his brand’s slogan on camera.
He let the street sweepers simply be themselves on camera, capturing their genuine, humble charm. The entire series cost 700 RMB—and it went viral across the Chinese internet.
Now people are road-tripping for hours just to travel to this Chengdu town and support the restaurant!
编辑 刘诗月