商海女强人返乡当茶农，“藤茶姐姐”近600条短视频带火土家藤茶
Business Tycoon Returns to Her Hometown to Become a Tea Farmer，“Sister Vine Tea” and Her Nearly 600 Short Videos Boost Tujia Vine Tea to Fame
楚天都市报极目新闻记者：李博 通讯员：田智松 陈燕利
翻译：吴晓龙 李乐 韩晓龙（湖北大学）
Reporter: Li Bo Correspondents: Tian Zhisong, Chen Yanli.
Translators: Wu Xiaolong, Li Le, Han Xiaolong (Hubei University)
“凌晨五点的茶山，茶农佝偻的脊背在晨光里起伏，采茶工指尖翻飞间，是全家的生计与期盼。我们接过他们的期盼，把每一片鲜叶都酿成希望。”日前，“藤茶姐姐”杨艺琼在微信朋友圈写下这样一段话。
“At five in the early dawn, across the tea-cloaked hills, the stooped figures of tea farmers undulate in the dawn light. Beneath the fluttering fingertips of tea pickers lies the livelihood and expectation of their entire families. We take up their hopes, and transform each fresh leaf into hope.” Such were the words written by “Sister Vine Tea” Yang Yiqiong in a recent post on her WeChat.
杨艺琼的朋友圈，就像一本藤茶日记本：记录种植与采摘的辛劳，科普藤茶的功效，分享参与茶展的见闻……8年来，这位曾经的商海女强人，从霓虹闪烁的都市，转身扎根于重峦叠嶂的鄂西深山——湖北省恩施州来凤县。她以巾帼不让须眉的闯劲，积极开拓市场，全力打造品牌，将土家族传统藤茶发展为富民产业，带领乡亲们共同走上增收致富路。
Yang Yiqiong’s WeChat feed reads like a diary on tea cultivation: documenting the labor behind sowing and harvesting, promoting the benefits of vine tea, and sharing experiences from tea exhibitions... Over the past eight years, this former business tycoon has left the neon-lit city to settle deep in the rugged mountains of western Hubei—the Laifeng County, Enshi Prefecture. Believing firmly that women are no less capable than men, she has actively expanded markets, strived to build her own brand, and turned the traditional Tujia vine tea into a lucrative industry, leading fellow villagers down a path of increased income and wealth.
守千亩茶园
女老板返乡当茶农
Guarding a thousand mu of tea gardens，Businesswoman returns home to be a tea farmer
杨艺琼（蓝衣者）和茶农展示土家藤茶 通讯员供图 Yang Yiqiong (in blue) and tea farmers displaying Tujia vine tea (Jimu News/Tian Zhisong, Chen Yanli)
今年58岁的杨艺琼，是湖北省恩施州来凤县翔凤镇黄茅坪村人，乡亲们亲切地称她为“藤茶姐姐”。
Yang Yiqiong, 58 this year, is a native of Huangmaoping Village, Xiangfeng Town, Laifeng County, Enshi Prefecture, Hubei Province. She is affectionately called “Sister Vine Tea” by the villagers.
上世纪90年代，杨艺琼从事生猪养殖销售，她不仅自己养猪，还收购湖北、湖南、重庆等地农村散养生猪销往全国各地；2000年后，她转行从事小商品销售，开设了10余家连锁店，生意在鄂、湘、渝三省市遍地开花。
In the 1990s, Yang Yiqiong was engaged in pig breeding and sales. Not only did she raise pigs herself, but she also purchased free-range pigs from rural areas such as Hubei, Hunan, Chongqing to sell nationwide. After 2000, she switched to small commodity sales, opening more than 10 chain stores, with her business thriving across Hubei, Hunan and Chongqing.
2016年一次回乡时，杨艺琼偶然了解到，家乡的藤茶产品很好但销路不畅，种植户们一筹莫展。如果不尽快打开市场，这一优质产业可能就此没落。“我当时想，我在外面做生意多年，积累了一些商业资源，如果能在家乡发展农业，既能盘活自身优势，又能帮乡亲们增加收入。”7月28日，杨艺琼告诉极目新闻记者。
During a trip back to her hometown in 2016, Yang Yiqiong happened to learn that the local vine tea products were of good quality, yet they faced poor sales, leaving growers at their wits’ end. Without market expansion, this promising industry faced decline. “I thought at the time, having owned businesses away from home over the years, I had accumulated some resources. If I could develop agriculture in my hometown, it would not only bring my own advantages into play but also help villagers increase their income.” Yang Yiqiong told reporters on July 28th.
带着对乡土的热忱与振兴产业的决心，杨艺琼毅然决定回乡创业。她甚至动员从事国际贸易的儿子和在教育培训领域打拼的女儿回乡，一家人共同在家门口开启了“二次创业”。
Driven by a deep affection for her hometown and a strong determination to revitalize local industries, Yang Yiqiong made the daring decision to return to her village and launch her business. She even persuaded her son, who had been working in international trade, and her daughter, who was building a career in education, to return home. Together, the family embarked on their “second entrepreneurial journey” right at their doorstep.
2018年，杨艺琼成立三合专业合作社，并注册湖北酉凤来硒生态农业科技有限公司，正式从“女老板”，转型为扎根土地的“新农人”。当年，合作社便在来凤县百福司、革勒车等乡镇承包约1000亩茶园，建起藤茶加工厂。到2019年底，公司藤茶销售收入突破500万元。
In 2018, Yang Yiqiong founded the Sanhe Professional Cooperative and registered Hubei Youfenglai Selenium-Enriched Eco-Agriculture Technology Co., Ltd., marking her official transition from “businesswoman” to a “new farmer”, fully embracing the rural lifestyle. That same year, the cooperative leased approximately 1,000 mu of tea plantations in several townships across Laifeng County, including Baifusi and Geleche, and established a processing plant for vine tea. By the end of 2019, the company’s vine tea sales revenue had exceeded 5 million yuan.
宁可少挣钱
也要坚持有机种植
She would rather earn less than abandon her commitment to organic farming
“现在采摘龙须，每天可以挣200多元。”在革勒车镇桑树坪村的藤茶基地里，75岁的吴兰英婆婆一边麻利地采摘茶叶，一边对记者说。
“Right now, picking ‘dragon whisker’ tea earns me over 200 yuan a day,” said 75-year-old Wu Lanying, as she skillfully plucked tea leaves at the vine tea field in Sangshuping Village, Geleche Township.
杨艺琼炒茶 Yang Yiqiong stir-frying tea leaves
像吴兰英这样依靠藤茶增收的村民，在杨艺琼的基地里还有很多。目前，杨艺琼的自有藤茶基地已经发展到6000多亩，其中有机认证茶园899亩、绿色基地认证380亩。
There are many villagers like Wu Lanying who have seen their incomes grow thanks to vine tea at Yang Yiqiong’s base. At present, her vine tea plantation has expanded to over 6,000 mu, including 899 mu of tea gardens certified as organic and 380 mu certified as green production bases.
“订单需求量很大，但我们宁愿少赚钱，也不收购外面的茶叶。”杨艺琼轻轻抚摸着茶树枝头的新芽说，“这里的每一片茶叶，都必须是我们亲手种、亲手采，成本再高也不能投机取巧。品质，就是我们最大的底气。”
“Customers are extremely eager to place orders, but we’d rather earn less than outsource tea leaves,” said Yang Yiqiong as she lightly brushed the fresh buds on a tea branch. “Every single tea leaf here must be planted and picked by our own hands. No matter how high the cost, we won’t cut corners. Quality is our greatest confidence.”
杨艺琼的底气，源于严格的有机种植。“我们的茶园从不用农药和化肥，连汽车都不让开进来。”看着生机盎然的藤茶基地，她的脸上写满自豪，“我的想法很简单，就是让消费者喝到纯正的土家藤茶。”
Yang Yiqiong’s confidence comes from strict organic cultivation. “We never use pesticides or chemical fertilizers in our tea gardens—not even cars are allowed in,” she said proudly, gazing at the thriving vine tea plantation. “My goal is simple: to let consumers enjoy authentic Tujia vine tea.”
这份近乎苛刻的匠心，让杨艺琼的藤茶顺利通过非遗工艺加工和权威检测认证，以高黄酮含量和显著养生功效赢得口碑，成为行业标杆。2019年，在第十六届武汉农博会上，其公司生产的“山货捕手”藤茶产品获得“金奖农产品”称号。
This rigorous dedication to craftsmanship has enabled Yang Yiqiong’s vine tea to meet the standards of intangible cultural heritage processing and pass authoritative quality certifications. With its high flavonoid content and notable health benefits, the tea has earned a strong reputation and become a benchmark in the industry. In 2019, at the 16th Wuhan Agricultural Expo, her company’s “Mountain Forager” vine tea product was honored with the title “Gold Medal Agricultural Product.”
“武汉、上海、北京……全国各地的朋友都在找我订货，生产多少都能卖出去，根本不愁销路。”杨艺琼介绍，从藤茶种植基地采摘的嫩芽，经过杀青、烘焙等工艺制成土家藤茶，不仅香气浓郁，还具有清热解毒等功效，深受消费者喜爱。
“From Wuhan to Shanghai to Beijing, orders are pouring in from across China. We can sell every batch we produce; market demand is no concern at all,” Yang Yiqiong said. Harvested from high-altitude plantations, the vine tea shoots undergo artisanal processes like fixation and roasting to become premium Tujia vine tea, a fragrant herbal infusion prized for its heat-clearing and detoxifying properties.
云端拓销路
土家藤茶香飘四方
Expanding sales channels through online platforms，The fragrance of Tujia vine tea spreads far and wide
为了让深山的藤茶香气飘得更远，当线上营销浪潮来临时，杨艺琼敏锐地捕捉到新的机遇，迅速投身其中。
When e-commerce began transforming agricultural sales, Yang spotted the opportunity early.
2019年，杨艺琼参加了当地政府组织的新媒体运营培训。从此，她日夜钻研短视频创作技巧，短短一年多的时间里，近600条精心创作的藤茶推介视频撒向网络，其中多个作品播放量突破10万+，为“藤茶姐姐”的深山好茶开拓了一条新销路。
In 2019, she enrolled in a local government-sponsored digital marketing program and immersed herself in mastering short video creation techniques day and night, later producing nearly 600 promotional videos within a year. Several went viral with 100,000+ views, earning her the nickname “Sister Vine Tea”, and opening new distribution channels.
2024年，在恩施州和来凤县妇联的组织下，杨艺琼带着自己的藤茶产品参加港澳精准对接活动，产品获得消费者好评。今年6月，她又参加了香港第三届“家乡市集嘉年华”，在维多利亚港湾设立藤茶展，通过品鉴体验和专家讲座，让700多位香港市民初识藤茶价值，现场成交2.6万港币。
In 2024, with support from Enshi Prefecture and Women’s Federations of Laifeng County, Yang introduced her products at Hong Kong-Macao Precision Matching Activities, which were well received by consumers. The breakthrough came at June’s 3rd Hometown Bazaar Carnival in Hong Kong, where her Victoria Harbour pop-up featuring tea tastings and wellness lectures shared knowledge with over 700 residents about the benefits of vine tea, generating HK$26,000 in on-site sales.
“只要能推广来凤藤茶，大小展会我都要争取参加。”杨艺琼说。8年来，她带着产品走南闯北，先后参加了100多场推介展会，举办了30多场藤茶品鉴会，一次次将来凤藤茶推向更广阔的舞台。
“Any exhibition that boosts Laifeng vine tea’s visibility is worth attending,” Yang said. Over the past eight years, she has traveled far and wide with her products, participating in more than 100 promotional exhibitions and hosting over 30 vine tea tasting events, steadily elevating this regional specialty to national prominence.
除了传统藤茶产品，杨艺琼还深挖藤茶价值，研发了藤茶喷雾、藤茶洗发水等衍生产品，不断延伸产业链。尽管知道农业投入如浪潮、回报却可能似溪流，她仍坚持每年投入数百万元。“既然选择了这个产业，就要对得起乡亲们的信任。”杨艺琼如是说。
Beyond traditional vine tea products, Yang’s innovation extends to vine tea-based sprays and shampoos, diversifying the product line despite agriculture’s high-risk nature. “Investments surge like tides while returns trickle in,” she admits, “but I owe this commitment to my community.”
如今，杨艺琼的蓝图已描绘至文旅融合，通过打造藤茶研学体验基地，让更多人了解来凤藤茶。“真心希望家乡的藤茶走得更远，走遍全国，走向全球，让世界品尝到这份来自武陵山区的自然馈赠。”杨艺琼满怀憧憬。
Now, Yang’s pioneering agritourism through an educational tea plantation, blending cultural heritage with experiential travel. She aims to let more people know about Laifeng’s vine tea. “I sincerely hope that the vine tea can go further, so that the whole world can taste this natural gift from the Wuling Mountains,” Yang said.